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Keeping Google Out with robots.txt - ... publicity-hungry Webmasters want to keep Google away
from certain parts of their business. Private pages designed for friends and
semiprivate ...
Optimizing a Site for Google - ...a site’s
purpose, who it wants to attract, and how it wants visitors to behave.
SEO might or might not be connected to making money. (Fo...
Putting Google Search on Your Site - ...ee search services and three paid services:
- Google Free. A Google-branded search box that delivers Web results.
...
Introducing Search Advertising and Google AdWords - ...nt (to borrow author Malcolm Gladwell’s phrase). Nobody knows what we
are tipping into. But there’s no question that search adve...
Understanding How AdWords Works - ...o Google’s AdWords staging
area, called the Control Center, where you create and
deploy campaigns. No ads are displayed, and no billin...
Creating Effective Ad Groups - ... most powerful element of your campaign? Because
it contains the four motors of your advertising and conversion strategy: ads,
keywords, bid...
AdWords bid on keywords - ...words link. I describe this method in the preceding
section, in the discussion about editing keywords. The same screen allows
keyword ed...
Managing AdWords Campaigns - ...
- Understanding and choosing geo-targeting
- Implementing Google’s conversion tracking feature
Pausing and Resuming...
Getting into Froogle and Google Catalogs - ...;s business
services in an even broader light, you might say that Google is in the keyword
business. As a keyword services company, Google bri...
Google page rank calculation chart - ...
• Your Google PageRank
More backlinks are better than less, because Google counts backlinks to determine how important...
How to to publish your site on search engines - ...
site with the world. To officially publish your site and get it online for all to
see, you need to transfer all the files that make up the site ...
Finding the Best Hosting Plan - ...e hosting plans.
Researching host providers
Like domain registrars, host providers are everywhere online, which means
that find...
Tips on Registering a Domain Name - ...tract to rent the car for a predetermined period of time, and provide payment
information before the agency gives you the car keys.
Likewi...
Finding a domain name for your client - ...lient has a common business name, which is likely to have been
already taken by someone else, that things can become tricky.
If the des...
Understanding How to Get Your Site Online - ...me is available for use or
whether it has already been taken. If the desired name is available,
the name needs to be registered, and that can be...
latest articles under "Search engines"
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Below is a list of all Search engines articles. If you want to find a tutorial by keywords, all you have to do is a quick search in our directory. Just use the search option available at the top-right side of the page. The website search is powered by web-articles. Or, if you want to read specific Search engines tutorial, just point to it. The newest articles and tutorials are shown first in the list. To access the last ones, browse the pages 2, 3, 4... at the bottom. Also, you may browse articles alphabetically ordered.
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Below is a list of all Search engines articles. If you want to find a tutorial by keywords, all you have to do is a quick search in our directory. Just use the search option available at the top-right side of the page. The website search is powered by web-articles. Or, if you want to read specific Search engines tutorial, just point to it. The newest articles and tutorials are shown first in the list. To access the last ones, browse the pages 2, 3, 4... at the bottom. Also, you may browse articles alphabetically ordered.
Page# 1 (last added articles shown first)
How to to publish your site on search engines (10/04/2009)
(...) To initiate an FTP session, a client (you) must use special software or some kind of Internet interface to log on and gain access to the remote server. Logging on typically requires the input of a special username or ID and a password that the host provider furnished when you (or your client) purchased the hosting plan. For example, if your name is Mary Miller and your site is called MillerCheeseSticks. (...)
(...) To initiate an FTP session, a client (you) must use special software or some kind of Internet interface to log on and gain access to the remote server. Logging on typically requires the input of a special username or ID and a password that the host provider furnished when you (or your client) purchased the hosting plan. For example, if your name is Mary Miller and your site is called MillerCheeseSticks. (...)
Finding the Best Hosting Plan (10/04/2009)
(...) Ideally, you want to pay a reasonable rate, get great technical support and customer service, have enough Web space on the server to host all your files, get the right number of e-mail accounts for your needs, have access to some good site-reporting tools, and be eligible for any special services and discounts that the host provider may have to offer. On a personal note, having worked with many different host providers over the years, and having experienced firsthand the difference between good and bad customer support, I can highly recommend LunarPages.com for both domain registration and hosting plans. (...)
(...) Ideally, you want to pay a reasonable rate, get great technical support and customer service, have enough Web space on the server to host all your files, get the right number of e-mail accounts for your needs, have access to some good site-reporting tools, and be eligible for any special services and discounts that the host provider may have to offer. On a personal note, having worked with many different host providers over the years, and having experienced firsthand the difference between good and bad customer support, I can highly recommend LunarPages.com for both domain registration and hosting plans. (...)
Tips on Registering a Domain Name (10/04/2009)
(...) Rates for the registration range from as low as $1.67 to over $35 per year. Many services include e-mail accounts and other services for this fee; however, some do not, so be careful to understand exactly what you are paying for. (...)
(...) Rates for the registration range from as low as $1.67 to over $35 per year. Many services include e-mail accounts and other services for this fee; however, some do not, so be careful to understand exactly what you are paying for. (...)
Finding a domain name for your client (10/04/2009)
(...) com, rochester-apartments-ny.com, rochesteraptsny.com, or rochester-apts-ny. (...)
(...) com, rochester-apartments-ny.com, rochesteraptsny.com, or rochester-apts-ny. (...)
Understanding How to Get Your Site Online (10/04/2009)
(...) Other new clients, however, will not have done any of these things and will need a fair amount of handholding from you as you take them through each of the steps. Being able to provide information about these topics to your clients can both enrich your skills as a Web professional and enhance their experience with you as a designer. This fact alone can be very good for business because happy clients are more likely to return to you for Web site maintenance services after their site gets published, as well as refer other friends and business acquaintances to you if they feel confident in all your Web-related skills. (...)
(...) Other new clients, however, will not have done any of these things and will need a fair amount of handholding from you as you take them through each of the steps. Being able to provide information about these topics to your clients can both enrich your skills as a Web professional and enhance their experience with you as a designer. This fact alone can be very good for business because happy clients are more likely to return to you for Web site maintenance services after their site gets published, as well as refer other friends and business acquaintances to you if they feel confident in all your Web-related skills. (...)
Google page rank calculation chart (05/20/2007)
(...) Obviously it’s important for this figure to grow. The more people link to you, the more people find you, and the more Google sends people to you. It’s a glorious circle of visitors and visibility that, ideally, grows over time. (...)
(...) Obviously it’s important for this figure to grow. The more people link to you, the more people find you, and the more Google sends people to you. It’s a glorious circle of visitors and visibility that, ideally, grows over time. (...)
A few words about google (04/30/2007)
(...) Although this was an old-media approach, it occurred when demand for Yahoo’s ad space exceeded supply. So the company could easily charge premium prices for the privilege of placing an ad on its pages. This happy advertising era reached its height, unsurprisingly, during the greatest inflation of the Internet bubble. (...)
(...) Although this was an old-media approach, it occurred when demand for Yahoo’s ad space exceeded supply. So the company could easily charge premium prices for the privilege of placing an ad on its pages. This happy advertising era reached its height, unsurprisingly, during the greatest inflation of the Internet bubble. (...)
Google and your business (04/30/2007)
(...) As in any great democracy, ingenuity, knowledge, and persistence can compete with, and sometimes triumph over, incumbency and deep pockets. - They are reciprocal. Google’s success is good for you, and your success is good for Google. (...)
(...) As in any great democracy, ingenuity, knowledge, and persistence can compete with, and sometimes triumph over, incumbency and deep pockets. - They are reciprocal. Google’s success is good for you, and your success is good for Google. (...)
Getting into Google (04/30/2007)
(...) Judge whether to submit a new page manually to the index or let the spider find it. Find out how to keep material out of Google. - Networking your site. (...)
(...) Judge whether to submit a new page manually to the index or let the spider find it. Find out how to keep material out of Google. - Networking your site. (...)
Keeping Google Out with robots.txt (04/30/2007)
(...) Deflecting the crawl The key to deflecting Google’s spider is the robots.txt file, also known as the Robots Exclusion Protocol. Google’s spider understands and obeys this protocol. (...)
(...) Deflecting the crawl The key to deflecting Google’s spider is the robots.txt file, also known as the Robots Exclusion Protocol. Google’s spider understands and obeys this protocol. (...)
Optimizing a Site for Google (04/30/2007)
(...) Optimization is not about tricking the Google spider, though some disreputable SEO companies have based their services on just that a risky game, in Google’s case. Optimization is a win-win-win strategy that results in a site that’s more coherent to visitors, ranked higher in the search index, and more prosperous for the owner. In a well-optimized site, the goals of everyone involved converge. (...)
(...) Optimization is not about tricking the Google spider, though some disreputable SEO companies have based their services on just that a risky game, in Google’s case. Optimization is a win-win-win strategy that results in a site that’s more coherent to visitors, ranked higher in the search index, and more prosperous for the owner. In a well-optimized site, the goals of everyone involved converge. (...)
Putting Google Search on Your Site (04/30/2007)
(...) - Customized Free Web (and Site) Search. With or without the Site Search option, free customization is available to registered users, enabling them to display search results under their site’s logo and with their site’s colors. - Silver and Gold Search. (...)
(...) - Customized Free Web (and Site) Search. With or without the Site Search option, free customization is available to registered users, enabling them to display search results under their site’s logo and with their site’s colors. - Silver and Gold Search. (...)
Introducing Search Advertising and Google AdWords (04/30/2007)
(...) I like Late Show with David Letterman, 24, and even though I’m so far beyond my teen years I can barely remember them Smallville. The two prime-time shows are presented in six acts broken up by commercials. Letterman usually has six or seven segments separated by increasingly longer breaks as the hour proceeds. (...)
(...) I like Late Show with David Letterman, 24, and even though I’m so far beyond my teen years I can barely remember them Smallville. The two prime-time shows are presented in six acts broken up by commercials. Letterman usually has six or seven segments separated by increasingly longer breaks as the hour proceeds. (...)
Understanding How AdWords Works (04/30/2007)
(...) ” AdWords advertisements are extremely short bursts of text, so it’s no surprise that they’re difficult to write. (Any writer will tell you that expressing a message concisely is far more difficult than composing long, voluble, drawn-out, wordy sentences that repeat redundancies and ramble on loosely and aimlessly, continuing beyond the point that they’re intended to convey, seemingly without end, until the writer mercifully runs out of steam or his editor intervenes, whichever comes first.) Google imposes guidelines that establish a uniform style throughout the AdWords column. (...)
(...) ” AdWords advertisements are extremely short bursts of text, so it’s no surprise that they’re difficult to write. (Any writer will tell you that expressing a message concisely is far more difficult than composing long, voluble, drawn-out, wordy sentences that repeat redundancies and ramble on loosely and aimlessly, continuing beyond the point that they’re intended to convey, seemingly without end, until the writer mercifully runs out of steam or his editor intervenes, whichever comes first.) Google imposes guidelines that establish a uniform style throughout the AdWords column. (...)
Creating Effective Ad Groups (04/30/2007)
(...) ) So be happy that I’m limiting this examination of Ad Groups to one article. Here you find strategies and mechanics that are not covered elsewhere. The mechanical aspects include creating Ad Groups in the Control Center and editing their parameters (keywords, ads, and bid prices). (...)
(...) ) So be happy that I’m limiting this examination of Ad Groups to one article. Here you find strategies and mechanics that are not covered elsewhere. The mechanical aspects include creating Ad Groups in the Control Center and editing their parameters (keywords, ads, and bid prices). (...)
AdWords bid on keywords (04/30/2007)
(...) 45 Do not use a dollar sign. In addition to specifying a unique CPC bid for each keyword, you may include a unique destination page. Just extend the line with another two asterisks, and then type the complete URL of your landing page for that keyword. (...)
(...) 45 Do not use a dollar sign. In addition to specifying a unique CPC bid for each keyword, you may include a unique destination page. Just extend the line with another two asterisks, and then type the complete URL of your landing page for that keyword. (...)
Managing AdWords Campaigns (04/30/2007)
(...) - Breakdown. Not your breakdown, I hope, but the breakdown of some portion of your AdWords effort. You may stop and restart elements of your campaign down to the Ad Group level. (...)
(...) - Breakdown. Not your breakdown, I hope, but the breakdown of some portion of your AdWords effort. You may stop and restart elements of your campaign down to the Ad Group level. (...)
Getting into Froogle and Google Catalogs (04/30/2007)
(...) Rather than strolling from window to window, consumers gaze through the single Google window as its contents change on demand. Froogle and Google Catalogs are hybrid directories/engines that respond to keyword searches. The main difference between Google’s shopping services and those in other major portals is that Google doesn’t get its hands on the money. (...)
(...) Rather than strolling from window to window, consumers gaze through the single Google window as its contents change on demand. Froogle and Google Catalogs are hybrid directories/engines that respond to keyword searches. The main difference between Google’s shopping services and those in other major portals is that Google doesn’t get its hands on the money. (...)
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