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Social Bookmarking Sites as promoting strategies - ...an online marketer, your goal on sites like these is
to get votes for your content. Is your organization doing something fascinating enough,
or ...
How to set up a paid search account - ...with
tips and pitfall-avoidance techniques that will help you spend your money wisely.
We recommend that you set up your paid search ac...
Bid and Position Management Options and creating ad groups - ...etition is bidding?
Budget caps Can you set daily or monthly budget caps? Can you set limits so that certain
bidding or cost parameters...
PPC ads and Paid Search Quick Check - ...e interesting than your competitors’. You may want
to write two or three ads for each ad group if your PPC service rotates ads for you.
Your HTM...
Write your product pages for the prospective customer - ...d a lack
of unique page titles and meta descriptions. Go back and reread the sidebar titled
“Dynamic Site Smarts”, “Month One: Kick It into Gear...
How to determine bloggers to write about my website - ...tled
ones who always seem to find their way back to that “post a review” button. So you’ll
need to put some real effort into getting your custom...
Images optimization and SEO for Flickr images - ...your image is a photo of an oscillating fan, the file
name oscillating-fan.jpg says it all!
Captions directly beneath or above images F...
Blog SEO and the power of blog plugins - ...h1>
The on-page optimization you’ve already implemented provides a strong start to your
search engine presence. But your blog optimization ...
How to optimize video files for Google - ...remost, make sure all the videos on
your site are presented on individual URLs. Text surrounding the video file, and links
pointing to it, give ...
What Makes Content Linkworthy and Develop New Content - ...>
• Timely
• Accessible without a password or payment
And at the risk of stating the obvious, to be linkable, each page must...
Link Building Activities and your websites pagerank - ...ties. Here are some examples of this kind of commentary:
• I contacted 14 bloggers to alert them to our new line of Madras napkins, e-mail...
Search Engine Rankings and Listing Quality - ...f you aren’t seeing the
improvements you’ve been hoping for, take heart. Read the sidebar “It’s a Marathon, Not a Sprint” for thoughts on SEO timin...
Broken URL links and page not found files - ...ore common problems we’ve observed and how to deal
with them. You probably won’t face all of these problems, but we expect you’ll see at
least o...
SEO tools and link validator tools for a new website - ...roblems can linger long after the revamp.
If your site was recently redesigned, or you’re still working through repercussions
from a lo...
Landing Page Optimization and your PPC with Google - ...imization can
give you some real data on which to base these decisions.
The most common types of page optimization testing are A/B testing and m...
PPC and ROI a few words about Return on Investment - ...sion Rate Keywords
Much more worrisome than the keyword that isn’t bringing in traffic is the one that
actually is bringing in traffic...
Provide search engine robots with links to navigate through your site - ...or the user experience: They orient your site visitors and help
lost visitors find their way to the right page. But there’s even more benefit when ...
What to do when somebody does copy your content - ...content from your web pages, to steal material from your site and put it up
on theirs.
You want to be aware of content thieves, not jus...
SEO for non HTMl documents and Metadata - ... websites might hesitate to link to non-HTML documents because viewing
them may disable the “back” button. Also, many searchers will skip over link...
Help a search engine to find all of your pages - ...re
are the basics:
Do you need a Sitemap? SEO industry opinions on Sitemaps range from “Every site
needs a Sitemap” to “If you need a Si...
latest articles under "SEO"
Navigation: Categories » Internet and online » SEO
Below is a list of all SEO articles. If you want to find a tutorial by keywords, all you have to do is a quick search in our directory. Just use the search option available at the top-right side of the page. The website search is powered by web-articles. Or, if you want to read specific SEO tutorial, just point to it. The newest articles and tutorials are shown first in the list. To access the last ones, browse the pages 2, 3, 4... at the bottom. Also, you may browse articles alphabetically ordered.
Page# 1 (last added articles shown first)
Enter page# 1 (last added articles shown first)
Below is a list of all SEO articles. If you want to find a tutorial by keywords, all you have to do is a quick search in our directory. Just use the search option available at the top-right side of the page. The website search is powered by web-articles. Or, if you want to read specific SEO tutorial, just point to it. The newest articles and tutorials are shown first in the list. To access the last ones, browse the pages 2, 3, 4... at the bottom. Also, you may browse articles alphabetically ordered.
Page# 1 (last added articles shown first)
Help a search engine to find all of your pages (09/18/2008)
(...) You can supply more information if you wish, such as how often the page is updated and how important each page is to you. Everything you ever wanted to know about the Sitemap protocol that’s geek-speak for the rules and instructions for building a Sitemap can be found at http://sitemaps.org. (...)
(...) You can supply more information if you wish, such as how often the page is updated and how important each page is to you. Everything you ever wanted to know about the Sitemap protocol that’s geek-speak for the rules and instructions for building a Sitemap can be found at http://sitemaps.org. (...)
Social Bookmarking Sites as promoting strategies (09/17/2008)
(...) This should give you an idea of what kind of content is and isn’t rewarded. Blogs Your blog mission is either to get mentioned or to join in the commenting in a way that showcases your smarts and usefulness to your target audience. Niche B2Bs, yes, there is a blog that is at least loosely related to your industry, and yes, your target audience frequents them. (...)
(...) This should give you an idea of what kind of content is and isn’t rewarded. Blogs Your blog mission is either to get mentioned or to join in the commenting in a way that showcases your smarts and usefulness to your target audience. Niche B2Bs, yes, there is a blog that is at least loosely related to your industry, and yes, your target audience frequents them. (...)
How to set up a paid search account (09/17/2008)
(...) Perhaps you already have an idea of what a conversion costs your organization based on tracking for existing online or offline marketing programs. The preliminary research you do this week may help you make an educated guess about how much you’d need to spend on paid search to meet or beat your current cost per conversion. Consider your competition. (...)
(...) Perhaps you already have an idea of what a conversion costs your organization based on tracking for existing online or offline marketing programs. The preliminary research you do this week may help you make an educated guess about how much you’d need to spend on paid search to meet or beat your current cost per conversion. Consider your competition. (...)
Bid and Position Management Options and creating ad groups (09/17/2008)
(...) You can just enter your company name as a keyword for now. Paid search engines have their own tools to help you figure out which terms you want to add to your campaign and how much you want to spend on each. Today we’d like you to keep your campaign turned off while you use your paid search interface to select your keywords. (...)
(...) You can just enter your company name as a keyword for now. Paid search engines have their own tools to help you figure out which terms you want to add to your campaign and how much you want to spend on each. Today we’d like you to keep your campaign turned off while you use your paid search interface to select your keywords. (...)
PPC ads and Paid Search Quick Check (09/17/2008)
(...) Make sure that you write each ad with its intended landing page(s) in mind. Does the ad mention a specific product or solution? The landing page had better contain a clear path to it. Does the ad set up a need? The landing page should tell your visitor exactly how to fulfill it. (...)
(...) Make sure that you write each ad with its intended landing page(s) in mind. Does the ad mention a specific product or solution? The landing page had better contain a clear path to it. Does the ad set up a need? The landing page should tell your visitor exactly how to fulfill it. (...)
Write your product pages for the prospective customer (09/17/2008)
(...) Product pages = landing pages Ideally, every one of your product pages needs to be a landing page. At a minimum, this means that each page should have a search-friendly URL, unique HTML title and meta description tag, and a keyword-rich product description. Write your product pages for the prospective customer who entered directly from the search engines. (...)
(...) Product pages = landing pages Ideally, every one of your product pages needs to be a landing page. At a minimum, this means that each page should have a search-friendly URL, unique HTML title and meta description tag, and a keyword-rich product description. Write your product pages for the prospective customer who entered directly from the search engines. (...)
How to determine bloggers to write about my website (09/17/2008)
(...) Visit each of the sites listed in the previous paragraph and search for your business name and location, for example, “Zappy Construction Boston” or “Zappy Construction 02143.” This search is likely to bring up your company listing if there is one (although we’ve seen misspelled business names, so take some time to dig if you don’t find your business on your first pass). We don’t really have to tell you the next step, because once you see a review of your business online, you’ll have a hard time tearing yourself away. (...)
(...) Visit each of the sites listed in the previous paragraph and search for your business name and location, for example, “Zappy Construction Boston” or “Zappy Construction 02143.” This search is likely to bring up your company listing if there is one (although we’ve seen misspelled business names, so take some time to dig if you don’t find your business on your first pass). We don’t really have to tell you the next step, because once you see a review of your business online, you’ll have a hard time tearing yourself away. (...)
Images optimization and SEO for Flickr images (09/17/2008)
(...) 0 phenomenon.This site allows anyone to create a profile and upload photos for sharing. Besides being a well-trafficked site, Flickr sometimes displays in standard search results with particular prominence on Yahoo!, of course. (...)
(...) 0 phenomenon.This site allows anyone to create a profile and upload photos for sharing. Besides being a well-trafficked site, Flickr sometimes displays in standard search results with particular prominence on Yahoo!, of course. (...)
Blog SEO and the power of blog plugins (09/17/2008)
(...) • On your home page, include a tagline or other permanent text describing the blog. Since blog home page content is always changing, a basic description of your blog will provide consistent text for search engine robots to find. • Write posting titles that describe the content of the post and form a complete thought. (...)
(...) • On your home page, include a tagline or other permanent text describing the blog. Since blog home page content is always changing, a basic description of your blog will provide consistent text for search engine robots to find. • Write posting titles that describe the content of the post and form a complete thought. (...)
How to optimize video files for Google (09/17/2008)
(...) Media RSS enclosures Naturally, this applies only if you’re hosting videos on your site, not uploading. Of particular usefulness in SEO are the <title>, <description>, <keyword>, and <text> enclosures in your MRSS feed. We’ve already given you guidelines for title, description, and keywords tags for your web pages in Month One that advice applies to tags that are describing your video content, too! Go back and reread Week 1 for a refresher course in writing good titles and descriptions if you need to. (...)
(...) Media RSS enclosures Naturally, this applies only if you’re hosting videos on your site, not uploading. Of particular usefulness in SEO are the <title>, <description>, <keyword>, and <text> enclosures in your MRSS feed. We’ve already given you guidelines for title, description, and keywords tags for your web pages in Month One that advice applies to tags that are describing your video content, too! Go back and reread Week 1 for a refresher course in writing good titles and descriptions if you need to. (...)
What Makes Content Linkworthy and Develop New Content (09/17/2008)
(...) The only thing stopping it from being linkworthy is the title “Why Choose Us?” which strikes a commercial chord. Give this page a new, industry-specific but neutral title like “Compare Medical Imaging Products,” and suddenly the exact same chart becomes potential linkbait. By the way, consider this: Pages requiring payment or registration to view are just plain not linkable. (...)
(...) The only thing stopping it from being linkworthy is the title “Why Choose Us?” which strikes a commercial chord. Give this page a new, industry-specific but neutral title like “Compare Medical Imaging Products,” and suddenly the exact same chart becomes potential linkbait. By the way, consider this: Pages requiring payment or registration to view are just plain not linkable. (...)
Link Building Activities and your websites pagerank (09/17/2008)
(...) Why? It’s an easy way to gather at-aglance numbers that can help you see changes in your status over time. You can see Google PageRank just by browsing to your landing pages and reviewing the Google Toolbar. Google PageRank is good to know, but it’s not essential. (...)
(...) Why? It’s an easy way to gather at-aglance numbers that can help you see changes in your status over time. You can see Google PageRank just by browsing to your landing pages and reviewing the Google Toolbar. Google PageRank is good to know, but it’s not essential. (...)
Search Engine Rankings and Listing Quality (09/17/2008)
(...) How do these changes compare with the goals you established in the Prep Month? What could be done to improve any less-than-pleasing situations? Possible analysis might look like this: • We gained top 30 listings on MSN for three of our target keywords. Our text optimization probably had something to do with this. • We have a new #2 listing for the term “novelty napkin holders” on Yahoo!. (...)
(...) How do these changes compare with the goals you established in the Prep Month? What could be done to improve any less-than-pleasing situations? Possible analysis might look like this: • We gained top 30 listings on MSN for three of our target keywords. Our text optimization probably had something to do with this. • We have a new #2 listing for the term “novelty napkin holders” on Yahoo!. (...)
Broken URL links and page not found files (09/17/2008)
(...) But don’t make the common mistake of pointing the redirect to your home page! Choose the page on your site that best matches the one that has gone missing. • Sometimes, broken links linger in the search results because your server fails to mention that the page is missing. That’s right; it’s possible for a server to return a “Page Found” message even if a page is missing! It’s a riddle wrapped in a conundrum, but luckily it’s an easy fix for your IT folks. (...)
(...) But don’t make the common mistake of pointing the redirect to your home page! Choose the page on your site that best matches the one that has gone missing. • Sometimes, broken links linger in the search results because your server fails to mention that the page is missing. That’s right; it’s possible for a server to return a “Page Found” message even if a page is missing! It’s a riddle wrapped in a conundrum, but luckily it’s an easy fix for your IT folks. (...)
SEO tools and link validator tools for a new website (09/17/2008)
(...) File Not Found page Do you have a kinder, gentler File Not Found (404 error) page? The page should, first and foremost, apologize to your patient readers for not being the page they’re looking for. Next, it should help them find the page they’re looking for! This could be by providing a site map, search box, or suggested links. And don’t forget to include the global navigation on this page, just like on any other page of your site. (...)
(...) File Not Found page Do you have a kinder, gentler File Not Found (404 error) page? The page should, first and foremost, apologize to your patient readers for not being the page they’re looking for. Next, it should help them find the page they’re looking for! This could be by providing a site map, search box, or suggested links. And don’t forget to include the global navigation on this page, just like on any other page of your site. (...)
Landing Page Optimization and your PPC with Google (09/17/2008)
(...) You will need a Google AdWords account to access Website Optimizer, but it does not need to be actively running ads. Other companies offering multivariate testing tools (for a fee) include Offermatica, Optimost, and Memetrics. You might as well start with the free Google option. (...)
(...) You will need a Google AdWords account to access Website Optimizer, but it does not need to be actively running ads. Other companies offering multivariate testing tools (for a fee) include Offermatica, Optimost, and Memetrics. You might as well start with the free Google option. (...)
PPC and ROI a few words about Return on Investment (09/17/2008)
(...) For example, you may want to sponsor the term “shredder” for your snowboarding site, but you probably don’t want to pay for clicks from people who are looking for those paper-eating office supplies. In this case, you’d want to exclude the words “paper” and “document” for this keyword. Am I inadvertently using bait-and-switch tactics? If you owned a bike shop in Santa Cruz, California, you might think it’s perfectly reasonable to sponsor the search terms “santa cruz bikes. (...)
(...) For example, you may want to sponsor the term “shredder” for your snowboarding site, but you probably don’t want to pay for clicks from people who are looking for those paper-eating office supplies. In this case, you’d want to exclude the words “paper” and “document” for this keyword. Am I inadvertently using bait-and-switch tactics? If you owned a bike shop in Santa Cruz, California, you might think it’s perfectly reasonable to sponsor the search terms “santa cruz bikes. (...)
Provide search engine robots with links to navigate through your site (09/17/2008)
(...) If you’re like many web surfers, you visit a site map as a last resort when you can’t find what you need or if there’s no in-site search function. You’re happy to forget it as soon as you leave it. But if a robot visits your site map, it’s not going to forget what it saw, and it will be pleased as Punch to come back on a regular basis. (...)
(...) If you’re like many web surfers, you visit a site map as a last resort when you can’t find what you need or if there’s no in-site search function. You’re happy to forget it as soon as you leave it. But if a robot visits your site map, it’s not going to forget what it saw, and it will be pleased as Punch to come back on a regular basis. (...)
What to do when somebody does copy your content (09/17/2008)
(...) Copyscape.com is a website specifically designed to help site owners find copies of their content online. A major limitation is that it searches only HTML content, not PDFs or other document formats. (...)
(...) Copyscape.com is a website specifically designed to help site owners find copies of their content online. A major limitation is that it searches only HTML content, not PDFs or other document formats. (...)
SEO for non HTMl documents and Metadata (09/17/2008)
(...) Then you’ll make any needed changes to your own docs. Metadata for Compelling Titles Search results for non-HTML documents can be downright ugly, because the folks who wrote them never considered how these documents would be presented in the search engines. For example, here is a page of PDF search results. (...)
(...) Then you’ll make any needed changes to your own docs. Metadata for Compelling Titles Search results for non-HTML documents can be downright ugly, because the folks who wrote them never considered how these documents would be presented in the search engines. For example, here is a page of PDF search results. (...)
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