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Meeting and Communication Tools - ...ra.
The following types of tools are included in this
category:
- Instant messaging (IM) applications
- Voi...
Information Broadcasting Tools - ... retrieve information on demand, unlike presentations
and webinars that are typically scheduled.
With very little equipment, you can create...
Wikipedia - ...g).
MediaWiki, the wiki software used for Wikipedia
(http://wikipedia.org), is wiki-only.
- Full-featured management ...
RSS feeds - ...ases, it is a waste of resources (like
paper), and of the three technologies, faxes tend to be
the most irritating when received too freque...
What is a BLOG - ...ing from the more popular blogs on the air. Unfortunately,
despite all the press coverage, little is being published
about how blogs can benefi...
Blogging history - ... on expensive focus groups, feedback forms,
e-mail, and other time-consuming and tedious methods used for
gaining feedback.
If you ...
Business blogs - ...ntually evolved into a means of sharing both personal
expression and other information that individuals found
valuable. Since its beginning,...
Customers and blogs - ... through employee and customer input. One way to do this is by
never confusing customers with the popular marketing term: consumer.
A...
Effective communication aka blogs - ...or even
excites you, you can take
the opportunity to create
a positive experience
that’s being handed to you
and respon...
Participating in blog conversation - ...ticipating in this conversation offers several benefits:
• Creates customer evangelists.
•Builds trust among your entir...
How to start blogging - ...oes something
like this:
1. Listen to the conversation.
2. Understand what’s being said in the conversation.
...
Tracking blog activity - ...ems
• Trending systems
Blog tracking systems, such as Technorati, typically
monitor how often blogs link to each othe...
How blogs can help your business - ... A great product
• Visibility
• A well-trained team of people who work hard to...
How blogs impact your business - ...always hard to come by. Several
adventurous companies have begun blogging for new product
ideas, assuming that their users know what they wa...
How blogs bring in customers - ...vying for mindshare,
and customers only have a certain amount of mindspace.
Create places that are meaningful to your
customers; ...
The Kryptonite story - ...ons.
In 2004, Kryptonite, maker of top-selling locks, suffered at
the hands of a blog. A blogger discovered that it was possible
to pick a ...
How do I use blogs - ...n use blogs internally
and externally to improve your business.
As you can see in Table 4-1, the problem isn’t finding ways to
use b...
Use blogs in innovative ways - ...ature of the work, each shift produces a shift
log that notes events that occurred during the shift as well as any
outstanding issues. This al...
Why you want your employees to blog - ...ons that internal blogs are
critical to your company’s success.
WHY INTERNAL BLOGGING ROCKS!
by Suw Charman
...
Blogger types - ... man. Each visit to the barber was a time of potential growth
and change.
In the world of blogging, barbers are few and far between. This
i...
Blogs as marketing voice - ...only means of marketing.
One company that uses blogs for marketing is English Cut
(www.englishcut.com), which was helped
along its...
You can use blogs in a number of fantastic ways - ...asier, and make information easier to access.
In this article we go deeper into the uses of internal blogs and
provide a brief overview of how t...
You can use blogs internally in a variety of ways - ...
• Project management communication
• Internal communication and marketing
...
Internal communication via blogs - ...On average, it takes someone
7 to 15 seconds to read, process, and do something about a single
e-mail message (even if that something is to ...
Developing and internal blogging strategy - ...ou begin your blogging
journey, ensure that you have an internal blogging strategy. With
so much potential here, mismanaging it would tragic...
As your company gets into blogging - ... cacophony of voices. As your company gets into blogging,
instead of being lost in the crowd, you need to know not only
what the blogging voic...
Responding to comments - ...pond. But
no matter what kind of feedback you get, all of it deserves an
answer.
Dealing with good comments can often be the m...
Technorati responded to Corante - ...the top blogs wasn’t changing.
Within a couple of hours, Adam Hertz of Technorati responded
to Stowe’s comments, as shown next, ...
Active blog tracking - ... blogs are
saying about a specific subject and what blogs are linking to other
blogs by listing the newest entries first.
Tech...
Monitor your blog with Blogpulse - ... trend analysis. Blog-
Pulse is adding new features at an exciting rate, and you could
definitely do worse than subscribing to the Intellise...
latest articles under "Blogs"
Navigation: Categories » Internet and online » Blogs
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Below is a list of all Blogs articles. If you want to find a tutorial by keywords, all you have to do is a quick search in our directory. Just use the search option available at the top-right side of the page. The website search is powered by web-articles. Or, if you want to read specific Blogs tutorial, just point to it. The newest articles and tutorials are shown first in the list. To access the last ones, browse the pages 2, 3, 4... at the bottom. Also, you may browse articles alphabetically ordered.
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What is a BLOG (05/30/2007)
(...) Thankfully, plenty of positive stories resulting from blogs have also surfaced stories of companies embracing the world of blogging and seeing massive expansion, goodwill, and visibility as a result. Blogging is a communication tool, a marketing technique, a listening device, and a way to interact directly with customers one-to-one on a global scale. A business can learn a lot by reading blogs to determine what customers and non-customers alike are saying about the business. (...)
(...) Thankfully, plenty of positive stories resulting from blogs have also surfaced stories of companies embracing the world of blogging and seeing massive expansion, goodwill, and visibility as a result. Blogging is a communication tool, a marketing technique, a listening device, and a way to interact directly with customers one-to-one on a global scale. A business can learn a lot by reading blogs to determine what customers and non-customers alike are saying about the business. (...)
Blogging history (05/30/2007)
(...) Blogging is really about three things: • Information Telling your customers what you’re doing and finding out what they are thinking. • Relationships Building a solid base of positive experiences with your customers that changes them from plain-old consumers to evangelists for your company and products. • Knowledge management Having the vast stores of knowledge within your company available to the right people at the right time. (...)
(...) Blogging is really about three things: • Information Telling your customers what you’re doing and finding out what they are thinking. • Relationships Building a solid base of positive experiences with your customers that changes them from plain-old consumers to evangelists for your company and products. • Knowledge management Having the vast stores of knowledge within your company available to the right people at the right time. (...)
Business blogs (05/30/2007)
(...) In fact, these days, no business author’s work is complete without starting a article blog. As a result, the business magazines of the world such as Fortune, Business 2.0, and Fast Company have awakened to the power of the blog and businesses around the world are taking notice. (...)
(...) In fact, these days, no business author’s work is complete without starting a article blog. As a result, the business magazines of the world such as Fortune, Business 2.0, and Fast Company have awakened to the power of the blog and businesses around the world are taking notice. (...)
Customers and blogs (05/30/2007)
(...) JetBlue CEO David Neeleman realized early on that without talking to his customers he would never be able to build a customer- centric airline. As a result of his unique approach to customer interaction, Neeleman has been featured in a variety of business magazines. When he flies, he flies just like everybody else, in coach. (...)
(...) JetBlue CEO David Neeleman realized early on that without talking to his customers he would never be able to build a customer- centric airline. As a result of his unique approach to customer interaction, Neeleman has been featured in a variety of business magazines. When he flies, he flies just like everybody else, in coach. (...)
Effective communication aka blogs (05/30/2007)
(...) The challenge for most companies who engage in customer conversation isn’t obtaining feedback; it’s how best to deal with the feedback, both positive and negative. At the end of the day, you need to realize that these conversations include current customers, potential customers, employees, and partners. If you ignore these comments, you are ignoring valuable feedback, potential new marketing strategies, innovative new product ideas, and concepts that could completely transform your business. (...)
(...) The challenge for most companies who engage in customer conversation isn’t obtaining feedback; it’s how best to deal with the feedback, both positive and negative. At the end of the day, you need to realize that these conversations include current customers, potential customers, employees, and partners. If you ignore these comments, you are ignoring valuable feedback, potential new marketing strategies, innovative new product ideas, and concepts that could completely transform your business. (...)
Participating in blog conversation (05/30/2007)
(...) Whether an individual is a saboteur or an evangelist, every relationship you create and every time you step outside the boundaries of your company, you can create positive new experiences with each and every individual with whom you interact. CREATING CUSTOMER EVANGELISTS One of the most powerful benefits of blogging is that it helps you create evangelists. In their 2002 article, Creating Customer Evangelists, Ben McConnell and Jackie Huba tell us that passionate company evangelists can inform and empower your customers to carry your brand’s message to others. (...)
(...) Whether an individual is a saboteur or an evangelist, every relationship you create and every time you step outside the boundaries of your company, you can create positive new experiences with each and every individual with whom you interact. CREATING CUSTOMER EVANGELISTS One of the most powerful benefits of blogging is that it helps you create evangelists. In their 2002 article, Creating Customer Evangelists, Ben McConnell and Jackie Huba tell us that passionate company evangelists can inform and empower your customers to carry your brand’s message to others. (...)
Tracking blog activity (05/30/2007)
(...) feedster .com), which allows you to search the millions of feeds available in a Google-like manner. Thanks to tools such as Technorati (www. (...)
(...) feedster .com), which allows you to search the millions of feeds available in a Google-like manner. Thanks to tools such as Technorati (www. (...)
How blogs can help your business (05/30/2007)
(...) The challenge for companies who invest in ideas is often that the best ideas don’t get to the top, don’t get reviewed, or don’t even get considered. This idea barrier could be killing your company. A truly open and internally viewable idea blog, or even individual employee blogs that allow people to float new ideas for peer review, should allow the best ideas to rise to the surface for selection and review. (...)
(...) The challenge for companies who invest in ideas is often that the best ideas don’t get to the top, don’t get reviewed, or don’t even get considered. This idea barrier could be killing your company. A truly open and internally viewable idea blog, or even individual employee blogs that allow people to float new ideas for peer review, should allow the best ideas to rise to the surface for selection and review. (...)
How blogs impact your business (05/30/2007)
(...) Products Traditional product development leverages a roomful of customers to make decisions for a world full of people. The end result is a series of focus group insights that have no real-world applications. Blogging affords the opportunity to ask the world of customers about what they actually want. (...)
(...) Products Traditional product development leverages a roomful of customers to make decisions for a world full of people. The end result is a series of focus group insights that have no real-world applications. Blogging affords the opportunity to ask the world of customers about what they actually want. (...)
How blogs bring in customers (05/30/2007)
(...) Stonyfield runs five blogs, each targeted at a different part of their market. Some are targeted at farmers and those who remember traditional farming nostalgically; others are targeted at parenting and healthy living, as having a healthy image appeals to busy parents. The focus on healthy living, the environment, and family values are important facets of the company’s personality, something it prides itself in having maintained, despite the company’s phenomenal growth. (...)
(...) Stonyfield runs five blogs, each targeted at a different part of their market. Some are targeted at farmers and those who remember traditional farming nostalgically; others are targeted at parenting and healthy living, as having a healthy image appeals to busy parents. The focus on healthy living, the environment, and family values are important facets of the company’s personality, something it prides itself in having maintained, despite the company’s phenomenal growth. (...)
The Kryptonite story (05/30/2007)
(...) The conversation about the issue quickly spun out of control. Worst of all, Kryptonite had no idea what was going on until it was too late. In short order, The New York Times and the Associated Press had picked up the story and there was no turning back for Kryptonite. (...)
(...) The conversation about the issue quickly spun out of control. Worst of all, Kryptonite had no idea what was going on until it was too late. In short order, The New York Times and the Associated Press had picked up the story and there was no turning back for Kryptonite. (...)
How do I use blogs (05/30/2007)
(...) We could get pretty deep pretty fast, but for now let’s look at two companies that are using blogs in innovative ways to reshape the way they do business in the areas in which the blogs are targeted. GIVING YOUR COMPANY A VOICE: THE GENERAL MOTORS STORY In January 2005, a milestone event happened: Bob Lutz, vice chairman of General Motors, started blogging. Lutz was the first executive leader of a non-tech Fortune 100 company to be a primary contributor to a blog. (...)
(...) We could get pretty deep pretty fast, but for now let’s look at two companies that are using blogs in innovative ways to reshape the way they do business in the areas in which the blogs are targeted. GIVING YOUR COMPANY A VOICE: THE GENERAL MOTORS STORY In January 2005, a milestone event happened: Bob Lutz, vice chairman of General Motors, started blogging. Lutz was the first executive leader of a non-tech Fortune 100 company to be a primary contributor to a blog. (...)
Use blogs in innovative ways (05/30/2007)
(...) As a result of these challenges to their goals, the Disney Channel has been working on a more elegant solution for several years. WORKING ON A SOLUTION The first solution was a basic database that was developed inhouse. The feature set was minimal (no searching or editing capabilities), but it was certainly no worse than the paper system, and it meant an end to the piles of archived binders stored in a warehouse. (...)
(...) As a result of these challenges to their goals, the Disney Channel has been working on a more elegant solution for several years. WORKING ON A SOLUTION The first solution was a basic database that was developed inhouse. The feature set was minimal (no searching or editing capabilities), but it was certainly no worse than the paper system, and it meant an end to the piles of archived binders stored in a warehouse. (...)
Why you want your employees to blog (05/30/2007)
(...) Whatever you want, you will find software that either just works or that you can hack into exactly as you want. Fast and simple to implement, blogs don’t require a huge IT budget. Even the most expensive of blogging solutions is a fraction of the cost of traditional KM and CMS platforms, so you can toy with them and if they don’t work you can just toss them out. (...)
(...) Whatever you want, you will find software that either just works or that you can hack into exactly as you want. Fast and simple to implement, blogs don’t require a huge IT budget. Even the most expensive of blogging solutions is a fraction of the cost of traditional KM and CMS platforms, so you can toy with them and if they don’t work you can just toss them out. (...)
Blogger types (05/30/2007)
(...) For a business, establishing a barber blog will often mean rising above company issues and even company policies. A barber will be honest about his company and his industry’s faults, as well as their potential. He won’t pick sides, but he’ll trumpet every success. (...)
(...) For a business, establishing a barber blog will often mean rising above company issues and even company policies. A barber will be honest about his company and his industry’s faults, as well as their potential. He won’t pick sides, but he’ll trumpet every success. (...)
Blogs as marketing voice (05/30/2007)
(...) com), which was helped along its way by popular marketing thinker and blogger Hugh Macleod (www.gapingvoid.com). (...)
(...) com), which was helped along its way by popular marketing thinker and blogger Hugh Macleod (www.gapingvoid.com). (...)
You can use blogs in a number of fantastic ways (05/30/2007)
(...) Getting buy-in early from key figures at these levels of the company means that blogging isn’t being pushed on people, but is being made available by company leaders as well as being championed by the grassroots and encouraged by managers. Employees typically won’t begin blogging simply because you tell them to. That said, smart employees who recognize the value and time-savings that blogging can provide, when properly used, will often take up the idea quickly. (...)
(...) Getting buy-in early from key figures at these levels of the company means that blogging isn’t being pushed on people, but is being made available by company leaders as well as being championed by the grassroots and encouraged by managers. Employees typically won’t begin blogging simply because you tell them to. That said, smart employees who recognize the value and time-savings that blogging can provide, when properly used, will often take up the idea quickly. (...)
You can use blogs internally in a variety of ways (05/30/2007)
(...) Because project management is inherently decision-making based on information, project management blogs allow the project manager and the team to communicate back and forth. Some project management blogs are completely open, allowing anyone on the team to post and comment. These are often strong ways of ensuring that the project is pushing forward while encouraging contributions from anyone and everyone involved. (...)
(...) Because project management is inherently decision-making based on information, project management blogs allow the project manager and the team to communicate back and forth. Some project management blogs are completely open, allowing anyone on the team to post and comment. These are often strong ways of ensuring that the project is pushing forward while encouraging contributions from anyone and everyone involved. (...)
Internal communication via blogs (05/30/2007)
(...) And while it isn’t necessary to enjoy the other benefits of blogs, the arguments for saving your employees’ time, never losing a document, and getting employees involved in the company and empowered for change are difficult to dismiss. Simply implementing blogs won’t do all these things, though. You need to be prepared to raise up champions for the cause by training people to use the blogs, supporting new ideas, and responding to what is happening on the blogs. (...)
(...) And while it isn’t necessary to enjoy the other benefits of blogs, the arguments for saving your employees’ time, never losing a document, and getting employees involved in the company and empowered for change are difficult to dismiss. Simply implementing blogs won’t do all these things, though. You need to be prepared to raise up champions for the cause by training people to use the blogs, supporting new ideas, and responding to what is happening on the blogs. (...)
Developing and internal blogging strategy (05/30/2007)
(...) Developing a strategy is a three-part exercise: discovery, exploration, and excavation. The discovery phase of creating a successful blogging strategy is laying out your current challenges, your values, and your objectives as a company. Any blogging activity you take on needs to fit with these. (...)
(...) Developing a strategy is a three-part exercise: discovery, exploration, and excavation. The discovery phase of creating a successful blogging strategy is laying out your current challenges, your values, and your objectives as a company. Any blogging activity you take on needs to fit with these. (...)
As your company gets into blogging (05/30/2007)
(...) Early bloggers decided that searching Google on a nearly daily basis was not only inefficient, but slow. After all, it could take more than three days for new links to your site to show up in Google, and that was simply unacceptable. In fact, Dave Sifry, one of the earliest bloggers, got so fed up with using Google for ego surfing that he created his own website called Technorati (www. (...)
(...) Early bloggers decided that searching Google on a nearly daily basis was not only inefficient, but slow. After all, it could take more than three days for new links to your site to show up in Google, and that was simply unacceptable. In fact, Dave Sifry, one of the earliest bloggers, got so fed up with using Google for ego surfing that he created his own website called Technorati (www. (...)
Responding to comments (05/30/2007)
(...) And, like the good comment, someone posting a bad comment is giving you the opportunity to interact with her. Not only is it welcome, but in many ways it’s expected: because she has interacted with you, ignoring the poster would only drive her farther away. In this case, inaction is just about the worst thing you could do. (...)
(...) And, like the good comment, someone posting a bad comment is giving you the opportunity to interact with her. Not only is it welcome, but in many ways it’s expected: because she has interacted with you, ignoring the poster would only drive her farther away. In this case, inaction is just about the worst thing you could do. (...)
Technorati responded to Corante (05/30/2007)
(...) Not only did Hertz find Stowe’s post, and not only did he respond to it, but he also responded to a comment left by another user later in the day and helped her through issues involving her blog and how Technorati was tracking it. Because Technorati execs are so responsive to bloggers and customers’ needs, user support for Technorati’s services continues to grow. changed his entire perception of the event. (...)
(...) Not only did Hertz find Stowe’s post, and not only did he respond to it, but he also responded to a comment left by another user later in the day and helped her through issues involving her blog and how Technorati was tracking it. Because Technorati execs are so responsive to bloggers and customers’ needs, user support for Technorati’s services continues to grow. changed his entire perception of the event. (...)
Active blog tracking (05/30/2007)
(...) CNN.com as the searching entity, you’d find a large number of links to CNN nearly 75,000 links from more than 40,000 sources. (Throughout this article, we will use CNN as an example for our searches. (...)
(...) CNN.com as the searching entity, you’d find a large number of links to CNN nearly 75,000 links from more than 40,000 sources. (Throughout this article, we will use CNN as an example for our searches. (...)
Monitor your blog with Blogpulse (05/30/2007)
(...) As an added bonus, the graphs are pretty enough to include in any presentation, as shown in the visibility chart provided for CNN .com. We’ll examine several of BlogPulse’s tools and discuss how to take advantage of the information they provide, including the following: • Link Search • Comparative Search • Variable Timeframe Search • Conversation Tracker • Industry Trends Link searching returns a list of recent links back to the specified blog or website. (...)
(...) As an added bonus, the graphs are pretty enough to include in any presentation, as shown in the visibility chart provided for CNN .com. We’ll examine several of BlogPulse’s tools and discuss how to take advantage of the information they provide, including the following: • Link Search • Comparative Search • Variable Timeframe Search • Conversation Tracker • Industry Trends Link searching returns a list of recent links back to the specified blog or website. (...)
Searching for blogs (05/30/2007)
(...) Most companies use a balance between active searching via services like BlogPulse, Technorati, and IceRocket and more passive searching via services like PubSub, Feedster, and Google’s Blog Search. Using each tool to its fullest potential, and being aware of new tools as they emerge, will help you not only stay on top of who is talking about you, but will ultimately enable you to participate more effectively in the conversation. WEB STATS, YOUR WAY The best way to view what’s happening on your website or blog is to view the statistics related to your site. (...)
(...) Most companies use a balance between active searching via services like BlogPulse, Technorati, and IceRocket and more passive searching via services like PubSub, Feedster, and Google’s Blog Search. Using each tool to its fullest potential, and being aware of new tools as they emerge, will help you not only stay on top of who is talking about you, but will ultimately enable you to participate more effectively in the conversation. WEB STATS, YOUR WAY The best way to view what’s happening on your website or blog is to view the statistics related to your site. (...)
You and your blog (05/30/2007)
(...) signs stupid. u stupid. Friday 11:12 PM by anonymous The comment had been up all weekend! And several more comments of the same vein were all undoubtedly from past Zylon employees and all displayed some rather colorful profanity. (...)
(...) signs stupid. u stupid. Friday 11:12 PM by anonymous The comment had been up all weekend! And several more comments of the same vein were all undoubtedly from past Zylon employees and all displayed some rather colorful profanity. (...)
Ten Tips for Comment Response (05/30/2007)
(...) Having admitted that someone is upset and admitted any failures on your company’s behalf, solve the problem. People are accustomed to responses such as “That’s our policy” or “We regret any inconvenience this may have caused.” You can do better than this. (...)
(...) Having admitted that someone is upset and admitted any failures on your company’s behalf, solve the problem. People are accustomed to responses such as “That’s our policy” or “We regret any inconvenience this may have caused.” You can do better than this. (...)
Develop a blogging strategy (05/30/2007)
(...) The point is, if you don’t know what you’re doing, don’t know where you’re going, and don’t have a real strategy in place for getting there, you’re more likely to flounder around making a fool of yourself than actually getting any real returns from blogging. As you begin looking at blogging, you need to start thinking of your blog in a strategic way. Do you have a public relations goal? If so, you need blog relationships. (...)
(...) The point is, if you don’t know what you’re doing, don’t know where you’re going, and don’t have a real strategy in place for getting there, you’re more likely to flounder around making a fool of yourself than actually getting any real returns from blogging. As you begin looking at blogging, you need to start thinking of your blog in a strategic way. Do you have a public relations goal? If so, you need blog relationships. (...)
Beyound the blog (05/30/2007)
(...) As a foundational legal matter, it is important that you spell out whether the commenter or your company owns his or her content. If the commenter owns it, he or she can ask for comments to be removed at any time, while if the company owns it, your company will likely have to review each individual comment to ensure you aren’t engaging in libel against other companies, for example. • Establish what types of comments aren’t allowed. (...)
(...) As a foundational legal matter, it is important that you spell out whether the commenter or your company owns his or her content. If the commenter owns it, he or she can ask for comments to be removed at any time, while if the company owns it, your company will likely have to review each individual comment to ensure you aren’t engaging in libel against other companies, for example. • Establish what types of comments aren’t allowed. (...)
Knowing what your competition is doing (05/30/2007)
(...) The statistical analysis you do weekly or monthly as part of knowing what people think about you is important, but knowing those same things about your competitors is an important leading indicator. • Know what customers expect out of your competition. Often times, customers will be begging for new features, innovations, and so forth. (...)
(...) The statistical analysis you do weekly or monthly as part of knowing what people think about you is important, but knowing those same things about your competitors is an important leading indicator. • Know what customers expect out of your competition. Often times, customers will be begging for new features, innovations, and so forth. (...)
Negative searching (05/30/2007)
(...) Earlier this year, James Kendrick blogged that he was having trouble activating his copy of QuickArticles. He had recently upgraded his computer and had to reactivate the software. But the QuickArticles website wasn’t working for him, and when he called Intuit, he was told to update his information on the website. (...)
(...) Earlier this year, James Kendrick blogged that he was having trouble activating his copy of QuickArticles. He had recently upgraded his computer and had to reactivate the software. But the QuickArticles website wasn’t working for him, and when he called Intuit, he was told to update his information on the website. (...)
Dealing with the negativity (05/30/2007)
(...) For example, the open-source software movement had, for many years, a primary goal of destroying what they called “Micro$oft,” “Microshaft,” or “The Evil Empire.” Even now, searching on the term Micro$oft returns millions of results in Google. (Open source software is free software that isn’t created by companies but instead by thousands of volunteers. (...)
(...) For example, the open-source software movement had, for many years, a primary goal of destroying what they called “Micro$oft,” “Microshaft,” or “The Evil Empire.” Even now, searching on the term Micro$oft returns millions of results in Google. (Open source software is free software that isn’t created by companies but instead by thousands of volunteers. (...)
When you are responding to negativity (05/30/2007)
(...) If the positive experience is strong enough, you may gain a happy customer or even a customer evangelist. Even better, by creating a strong positive experience in blogs, you allow other customers to experience it and be influenced by it as well. As negative experiences spread through the blogosphere, so do positive ones. (...)
(...) If the positive experience is strong enough, you may gain a happy customer or even a customer evangelist. Even better, by creating a strong positive experience in blogs, you allow other customers to experience it and be influenced by it as well. As negative experiences spread through the blogosphere, so do positive ones. (...)
Negative feedback (05/30/2007)
(...) Blog comments are difficult because they don’t publicly provide you with an individual’s contact information, while blog posts are difficult because they are happening in a public space (although nothing says you can’t e-mail the blogger to sort through the details). This means that it can require some research to find information about the blogger, and sometimes it means that directly contacting the individual isn’t possible. HAVING THE RIGHT MINDSET At the beginning of this article, we looked at how to develop a blogging mindset, which focused on developing respect for customers, valuing the conversation that happens in the blogosphere, wanting to contribute, and being meaningful in how you do so. (...)
(...) Blog comments are difficult because they don’t publicly provide you with an individual’s contact information, while blog posts are difficult because they are happening in a public space (although nothing says you can’t e-mail the blogger to sort through the details). This means that it can require some research to find information about the blogger, and sometimes it means that directly contacting the individual isn’t possible. HAVING THE RIGHT MINDSET At the beginning of this article, we looked at how to develop a blogging mindset, which focused on developing respect for customers, valuing the conversation that happens in the blogosphere, wanting to contribute, and being meaningful in how you do so. (...)
How to succeed in blogging (05/30/2007)
(...) Still others will measure their success in blogging in more pragmatic terms: number of relationships, connections, customer evangelists, and positive experiences. This article tackles some fundamental questions about success that people and businesses who blog might ask. TEN TIPS FOR SUCCESSFUL BLOGGING Most successful bloggers can offer some tips for successful blogging. (...)
(...) Still others will measure their success in blogging in more pragmatic terms: number of relationships, connections, customer evangelists, and positive experiences. This article tackles some fundamental questions about success that people and businesses who blog might ask. TEN TIPS FOR SUCCESSFUL BLOGGING Most successful bloggers can offer some tips for successful blogging. (...)
Steve Rubel and the 10 Commandments of blogging (05/30/2007)
(...) Take them all seriously. 3. Honor thy customer. (...)
(...) Take them all seriously. 3. Honor thy customer. (...)
Blogging is built upon a foundation of relationships (05/30/2007)
(...) You can read your blog experts’ and blog fans’ blogs to find out how you can better use your blog. • Offers feedback on how well you are blogging. Having bloggers read your blog, and establishing relationships with bloggers, means that they have no problem helping you out with your blogging like a musician teaching you a new chord on the guitar or a new melody on the piano. (...)
(...) You can read your blog experts’ and blog fans’ blogs to find out how you can better use your blog. • Offers feedback on how well you are blogging. Having bloggers read your blog, and establishing relationships with bloggers, means that they have no problem helping you out with your blogging like a musician teaching you a new chord on the guitar or a new melody on the piano. (...)
Advertising on your blog (05/30/2007)
(...) Most customers who have a relationship with you via your blog will want to know interesting new things about your business, so figure out ways to tell them without overpowering your content. • Why not write a post about it ? Instead of placing a fancy ad for a new product or something you want to highlight, consider writing a post about it. This provides room for discussion and lets you tell your readers why you’re passionate about what you’re advertising. (...)
(...) Most customers who have a relationship with you via your blog will want to know interesting new things about your business, so figure out ways to tell them without overpowering your content. • Why not write a post about it ? Instead of placing a fancy ad for a new product or something you want to highlight, consider writing a post about it. This provides room for discussion and lets you tell your readers why you’re passionate about what you’re advertising. (...)
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