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Customizing Applications - ...tware suites, wikis, and hosted blogs, let you apply standard themes, changing the “look and feel” without having to modify any ...
Collaborative Software Suites - ...>Cooperation is when the results of independent subtasks are merged to create a final deliverable. Collaboration requir...
Meeting and Communication Tools - ...ra. The following types of tools are included in this category: -  Instant messaging (IM) applications -  Voi...
Information Broadcasting Tools - ... retrieve information on demand, unlike presentations and webinars that are typically scheduled. With very little equipment, you can create...
Wikipedia - ...g). MediaWiki, the wiki software used for Wikipedia (http://wikipedia.org), is wiki-only. -  Full-featured management ...
RSS feeds - ...ases, it is a waste of resources (like paper), and of the three technologies, faxes tend to be the most irritating when received too freque...
What is a BLOG - ...ing from the more popular blogs on the air. Unfortunately, despite all the press coverage, little is being published about how blogs can benefi...
Blogging history - ... on expensive focus groups, feedback forms, e-mail, and other time-consuming and tedious methods used for gaining feedback. If you ...
Business blogs - ...ntually evolved into a means of sharing both personal expression and other information that individuals found valuable. Since its beginning,...
Customers and blogs - ... through employee and customer input. One way to do this is by never confusing customers with the popular marketing term: consumer. A...
Effective communication aka blogs - ...or even excites you, you can take the opportunity to create a positive experience that’s being handed to you and respon...
Participating in blog conversation - ...ticipating in this conversation offers several benefits: • Creates customer evangelists. •Builds trust among your entir...
How to start blogging - ...oes something like this: 1. Listen to the conversation. 2. Understand what’s being said in the conversation. ...
Tracking blog activity - ...ems • Trending systems Blog tracking systems, such as Technorati, typically monitor how often blogs link to each othe...
How blogs can help your business - ... A great product • Visibility • A well-trained team of people who work hard to...
How blogs impact your business - ...always hard to come by. Several adventurous companies have begun blogging for new product ideas, assuming that their users know what they wa...
How blogs bring in customers - ...vying for mindshare, and customers only have a certain amount of mindspace. Create places that are meaningful to your customers; ...
The Kryptonite story - ...ons. In 2004, Kryptonite, maker of top-selling locks, suffered at the hands of a blog. A blogger discovered that it was possible to pick a ...
How do I use blogs - ...n use blogs internally and externally to improve your business. As you can see in Table 4-1, the problem isn’t finding ways to use b...
Use blogs in innovative ways - ...ature of the work, each shift produces a shift log that notes events that occurred during the shift as well as any outstanding issues. This al...
Why you want your employees to blog - ...ons that internal blogs are critical to your company’s success. WHY INTERNAL BLOGGING ROCKS! by Suw Charman ...
Blogger types - ... man. Each visit to the barber was a time of potential growth and change. In the world of blogging, barbers are few and far between. This i...
Blogs as marketing voice - ...only means of marketing. One company that uses blogs for marketing is English Cut (www.englishcut.com), which was helped along its...
You can use blogs in a number of fantastic ways - ...asier, and make information easier to access. In this article we go deeper into the uses of internal blogs and provide a brief overview of how t...
You can use blogs internally in a variety of ways - ... • Project management communication • Internal communication and marketing ...
Internal communication via blogs - ...On average, it takes someone 7 to 15 seconds to read, process, and do something about a single e-mail message (even if that something is to ...
Developing and internal blogging strategy - ...ou begin your blogging journey, ensure that you have an internal blogging strategy. With so much potential here, mismanaging it would tragic...
As your company gets into blogging - ... cacophony of voices. As your company gets into blogging, instead of being lost in the crowd, you need to know not only what the blogging voic...
Responding to comments - ...pond. But no matter what kind of feedback you get, all of it deserves an answer. Dealing with good comments can often be the m...
Technorati responded to Corante - ...the top blogs wasn’t changing. Within a couple of hours, Adam Hertz of Technorati responded to Stowe’s comments, as shown next, ...

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What is a BLOG (05/30/2007)
(...) Thankfully, plenty of positive stories resulting from blogs have also surfaced stories of companies embracing the world of blogging and seeing massive expansion, goodwill, and visibility as a result. Blogging is a communication tool, a marketing technique, a listening device, and a way to interact directly with customers one-to-one on a global scale. A business can learn a lot by reading blogs to determine what customers and non-customers alike are saying about the business. (...)
Blogging history (05/30/2007)
(...) Blogging is really about three things: • Information Telling your customers what you’re doing and finding out what they are thinking. • Relationships Building a solid base of positive experiences with your customers that changes them from plain-old consumers to evangelists for your company and products. • Knowledge management Having the vast stores of knowledge within your company available to the right people at the right time. (...)
Business blogs (05/30/2007)
(...) In fact, these days, no business author’s work is complete without starting a article blog. As a result, the business magazines of the world such as Fortune, Business 2.0, and Fast Company have awakened to the power of the blog and businesses around the world are taking notice. (...)
Customers and blogs (05/30/2007)
(...) JetBlue CEO David Neeleman realized early on that without talking to his customers he would never be able to build a customer- centric airline. As a result of his unique approach to customer interaction, Neeleman has been featured in a variety of business magazines. When he flies, he flies just like everybody else, in coach. (...)
Effective communication aka blogs (05/30/2007)
(...) The challenge for most companies who engage in customer conversation isn’t obtaining feedback; it’s how best to deal with the feedback, both positive and negative. At the end of the day, you need to realize that these conversations include current customers, potential customers, employees, and partners. If you ignore these comments, you are ignoring valuable feedback, potential new marketing strategies, innovative new product ideas, and concepts that could completely transform your business. (...)
Participating in blog conversation (05/30/2007)
(...) Whether an individual is a saboteur or an evangelist, every relationship you create and every time you step outside the boundaries of your company, you can create positive new experiences with each and every individual with whom you interact. CREATING CUSTOMER EVANGELISTS One of the most powerful benefits of blogging is that it helps you create evangelists. In their 2002 article, Creating Customer Evangelists, Ben McConnell and Jackie Huba tell us that passionate company evangelists can inform and empower your customers to carry your brand’s message to others. (...)
How to start blogging (05/30/2007)
(...) 5. Contribute to the conversation. 6. (...)
Tracking blog activity (05/30/2007)
(...) feedster .com), which allows you to search the millions of feeds available in a Google-like manner. Thanks to tools such as Technorati (www. (...)
How blogs can help your business (05/30/2007)
(...) The challenge for companies who invest in ideas is often that the best ideas don’t get to the top, don’t get reviewed, or don’t even get considered. This idea barrier could be killing your company. A truly open and internally viewable idea blog, or even individual employee blogs that allow people to float new ideas for peer review, should allow the best ideas to rise to the surface for selection and review. (...)
How blogs impact your business (05/30/2007)
(...) Products Traditional product development leverages a roomful of customers to make decisions for a world full of people. The end result is a series of focus group insights that have no real-world applications. Blogging affords the opportunity to ask the world of customers about what they actually want. (...)
How blogs bring in customers (05/30/2007)
(...) Stonyfield runs five blogs, each targeted at a different part of their market. Some are targeted at farmers and those who remember traditional farming nostalgically; others are targeted at parenting and healthy living, as having a healthy image appeals to busy parents. The focus on healthy living, the environment, and family values are important facets of the company’s personality, something it prides itself in having maintained, despite the company’s phenomenal growth. (...)
The Kryptonite story (05/30/2007)
(...) The conversation about the issue quickly spun out of control. Worst of all, Kryptonite had no idea what was going on until it was too late. In short order, The New York Times and the Associated Press had picked up the story and there was no turning back for Kryptonite. (...)
How do I use blogs (05/30/2007)
(...) We could get pretty deep pretty fast, but for now let’s look at two companies that are using blogs in innovative ways to reshape the way they do business in the areas in which the blogs are targeted. GIVING YOUR COMPANY A VOICE: THE GENERAL MOTORS STORY In January 2005, a milestone event happened: Bob Lutz, vice chairman of General Motors, started blogging. Lutz was the first executive leader of a non-tech Fortune 100 company to be a primary contributor to a blog. (...)
Use blogs in innovative ways (05/30/2007)
(...) As a result of these challenges to their goals, the Disney Channel has been working on a more elegant solution for several years. WORKING ON A SOLUTION The first solution was a basic database that was developed inhouse. The feature set was minimal (no searching or editing capabilities), but it was certainly no worse than the paper system, and it meant an end to the piles of archived binders stored in a warehouse. (...)
Why you want your employees to blog (05/30/2007)
(...) Whatever you want, you will find software that either just works or that you can hack into exactly as you want. Fast and simple to implement, blogs don’t require a huge IT budget. Even the most expensive of blogging solutions is a fraction of the cost of traditional KM and CMS platforms, so you can toy with them and if they don’t work you can just toss them out. (...)
Blogger types (05/30/2007)
(...) For a business, establishing a barber blog will often mean rising above company issues and even company policies. A barber will be honest about his company and his industry’s faults, as well as their potential. He won’t pick sides, but he’ll trumpet every success. (...)
Blogs as marketing voice (05/30/2007)
(...) com), which was helped along its way by popular marketing thinker and blogger Hugh Macleod (www.gapingvoid.com). (...)
You can use blogs in a number of fantastic ways (05/30/2007)
(...) Getting buy-in early from key figures at these levels of the company means that blogging isn’t being pushed on people, but is being made available by company leaders as well as being championed by the grassroots and encouraged by managers. Employees typically won’t begin blogging simply because you tell them to. That said, smart employees who recognize the value and time-savings that blogging can provide, when properly used, will often take up the idea quickly. (...)
You can use blogs internally in a variety of ways (05/30/2007)
(...) Because project management is inherently decision-making based on information, project management blogs allow the project manager and the team to communicate back and forth. Some project management blogs are completely open, allowing anyone on the team to post and comment. These are often strong ways of ensuring that the project is pushing forward while encouraging contributions from anyone and everyone involved. (...)
Internal communication via blogs (05/30/2007)
(...) And while it isn’t necessary to enjoy the other benefits of blogs, the arguments for saving your employees’ time, never losing a document, and getting employees involved in the company and empowered for change are difficult to dismiss. Simply implementing blogs won’t do all these things, though. You need to be prepared to raise up champions for the cause by training people to use the blogs, supporting new ideas, and responding to what is happening on the blogs. (...)

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