In: Root » » Search engines optimization » Social media Web sites include social news Web sites
Social Media OptimizationSocial media optimization, or SMO, is a form of online marketing that focuses on participating on various social media Web sites to generate traffic, buzz, and links back to your Web site. Social media Web sites include social news Web sites such as Digg, Sphinn, and StumbleUpon; video sharing Web sites such as YouTube and Revver; and social network Web sites, including MySpace, Facebook, and LinkedIn. Various recognized SEO and SMO pundits have referred to SMO as “the new SEO” because SMO is often used as an effective and powerful method to quickly build large numbers of links back to your Web site, which can lead to improved organic search-engine rankings. Leading social networks contain millions of active members. Although there is a common misconception that only teenagers use Web sites like MySpace and Facebook, millions of adults also use social networks to stay in touch with old and new friends and interact through sharing pictures, videos, and more. In fact, an increasing number of businesses are currently using MySpace and Facebook as a vehicle to manage reputation, build brand recognition, promote products, and generate buzz. StumbleUpon is a peer and social networking technology that includes a toolbar that you install in your Web browser. The StumbleUpon toolbar allows you to discover and rate Web pages, videos, photos, and news articles. Getting your Web pages, videos, photos, and news articles submitted to StumbleUpon is an effective way to generate buzz, traffic, and build backlinks to your Web site. MyBlogLog is a free social networking service that includes a popular widget that you can install on your blog that shows your visitors the most recent MyBlogLog members who have visited your Web site, including each member’s avatar and screen name. The MyBlogLog community represents an eclectic group of individuals that are interested in finding new Web sites and building friends through social networking. MyBlogLog is a great way to get people to visit your Web site and learn more about your business or hobbies. Twitter is a free social networking service that allows you to micro-blog by sending short “updates” of 140 characters or less to others via a text message from your mobile phone, by typing a message from the Twitter site, or using instant messaging from Jabber or Google Talk. Twitter is a great way to build a list of followers. For business purposes, you can quickly send messages to your Twitter friends when a popular item comes back into stock or as a means to share a special offer or deal. LinkedIn is a popular business-oriented social networking site that allows you to network with like-minded business professionals and build a list of contacts. By building a database of contacts with people you know and trust in business, you have access to a large network of friends with whom you can conduct business, offer jobs, and promote your business. LinkedIn is an effective network for sharing professional information and news about your businessrelated activities. Video sharing Web sites such as YouTube and Revver allow users to upload, view, and share video clips. Videos are a great way to promote your business or to generate buzz and interest in your Web site. The most effective videos either tend to make people laugh or are extremely creative and unique. For example, some of the most viral videos on YouTube are homegrown videos that contain something outrageous or embarrassing. In addition, videos put a face on an otherwise faceless business pitch. Videos build trust in your users and can even result in a “celebrity” or “cult” following if people find your videos interesting. Social news Web sites such as Digg and Sphinn allow users to submit news stories for other members to view and vote on. News stories that are most timely or interesting tend to make it to the front page of social news Web sites like Digg, which can generate thousands of unique visitors and hundreds of links back to your Web site within a few hours. Getting a news story about your Web site on the front page of Digg is not easy; however, there are numerous proven strategies that are likely to significantly increase your odds. |
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