In: Root » Internet and online » Internet advertising » Primer to Search Engine Optimization and web directories
Search engine optimization, otherwise known as SEO is an important process to Internet webmaster success. This fact lies in the very nature of the results which SEO can bring to a site. By utilizing SEO principles on a web page, a web master stands a much larger chance of acquiring targeted traffic. Essentially, this results in higher profit margins and sites efficiencies. This post will skim over the basics of search engine optimization technique and what can be expected when SEO is implemented. SEO is comprised of two distinct, cooperative methods. Keep in mind that without one, the other will fail. The two methods consist of on-page optimization and off-page optimization. Please realize that both on-page optimization and off-page optimization our processes which require time and effort. On-page optimization requires planning and site structuring. Planning is necessary to determine what keywords are necessary to be placed on the page and targeted. This is very important because keywords do not simply have to be a single word, but rather they can be a phrase. For example, a site selling paper products would be better off with a targeted keyword like “ buy paper products” or “buy paper products online”. Each of the example phrases describe exactly where the user will do with the paper products. A keyword like “paper products” could lead to a searcher to information about paper products rather than sites which sell paper products. This phrase is too vague and targeting it will not result in a high of an increase in sales. On-page optimization is all about planning which keywords must be targeted and adding them to the website contents so search engines think that the page is about the targeted keyword. Once search engines are convinced that your web page is concerned with your targeted key word, it’s time to demonstrate your website’s trustworthiness and value. Because the Internet is such an expansive environment, it is impossible for each page to be independently reviewed by search engine officials. Therefore, search engines operate on algorithms, or mathematical formulas, which determine the value of a web page to the Internet community. The most familiar method is the use of page rank. Google determines page rank based on the number of backlinks that a website has. The theory is that web sites with many backlinks are appreciated by a large number of external webmasters, so much so that they added a link to your site. Therefore, off-page optimization is concerned with the acquisition of quality backlinks. A quality backlink is defined as one which comes from a page which already has high page rank. Pages which have already proven their value to search engines can provide better backlinks because those webmasters’ opinions are given more weight. In conclusion, using SEO practices will result in targeted traffic. This is important to your website because targeted visitors are the most likely to convert to sales. Therefore, the net effect of SEO is to increase your profit margins due to the influx of visitors who intend to purchase products and the first place. Essentially, using SEO is like finding every visitor who wants to act on your product or service without having to manually search for them – rather, their searches lead them to you. If you want to have a successful website and actually have potential for a new revenue from it, you should implement search engine optimization practices. Each and every site owner would like to enjoy the simple services that are available in order to submit their web sites. This is very simple when it comes to web directories because the web directory always gives room for the web site owners to submit their web sites directly for inclusion, and have editors review submissions for the quality. A Web directory is a directory that covers the World Wide Web and its main work is to categorize and link other websites. This link directory does not really display the lists of web pages though it displays the websites. When it comes to categorization, the web directory lists the web sites basing the entire web site and the web sites are always scarce for inclusion in only a few categories. There are different kinds of the web directories. Some of the website directories are general in that, they list all web sites across a wide range of categories while other directories list web sites while focusing on restricted regions, specialist sectors or single language. An example of the web directory that specializes on restricted areas may include the shopping directory which restricts on the listing of retail or the e-commerce sites. The examples of the general web site directories may include Yahoo directory. The web directories have certain features when it comes to listing of the web sites depending on the price. The features include; free submission in that, there is no charge when reviewing and listing a web site; paid submission in that, there is a fee that is paid only once for reviewing or listing the submitted link; reciprocal link in that, a link back to the directory have to be included somewhere on the submitted site so as to be listed in the web directory; featured listing in that, a link is provided with a premium position in a category or in other parts of the directory like the home page; bid of positions in that, the order of the site is based on bids and affiliate links among others. The affiliate links is where the web directory gains the commission for the referred clients from the web sites which have been listed. Another example of the web directory is the human edited directory, which is formed and maintained by the editors who also add links based on the policies of that particular directory. These directories are mostly targeted by the SEOs because the links that are from the reputable sources can improve rankings in the main search engines. Their disadvantage is that they are manual and the manual directory submission is quite tedious and consumes a lot of time and is always sourced by the web masters. |
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