According to Lipnack and Stamps, “Virtual teams can be
successful only if people cooperatively manage the coordination
involved in membership and leadership,” meaning
that managers must give up the ideas of power and control,
and replace them with service leadership. In the old
days, the people who held onto the knowledge, data, and
so on held the power in an organization. Today, the people
who readily disseminate information, connect people with
each other, and facilitate hold the real power in an
organization.
True leaders empower their teams by their behaviors (for
examples of how these characteristics look when a manager
is under pressure, watch Star Trek — no, really). True
leaders perform the following actions:
- Remove roadblocks.
- Act as an advocate for the team with upper
management.
- Facilitate open, honest communication.
- Model behaviors that they want from the team.
- Act instead of react.
- Facilitate decision making and discussions with team.
- Recognize the strengths of each team member and
focus those strengths to the benefit of the team.
- See the big picture and communicate each member’s
role in that context.
- Encourage independent thinking and trust their team
to make good decisions.
- Gather team members with complementary skill sets
and draw from the strengths of each member.
- Share leadership appropriately with other team
members.
These characteristics are particularly important on virtual
teams. Virtual team members must operate with a certain
amount of autonomy because they might be separated by
several time zones, resulting in a delay in feedback. It is
often easier to “beg forgiveness” than it is to ask permission
when the team leader or supervisor is six time zones
away. Leaders and managers must trust that their teams
are acting in the best interest of the project and the company,
and should listen carefully to strenuous objections.
For example, one of the reasons cited in the accident report for the Columbia space shuttle disaster was that
upper management did not take seriously the concerns
expressed by several project engineers when the foam hit
the shuttle.
As teams work together, often informal roles develop.
One person might be really good at planning social functions,
while another person might have an aptitude for
troubleshooting. Smart team leaders and managers take
advantage of these diverse skills by delegating these tasks
to the people who enjoy doing them and who are good at
them. Doing so enriches everyone’s experiences and
builds ownership. Lipnack and Stamps described the following
virtual team leader roles, originated by Reuben
Harris:
- Coordinator
- Designer
- Disseminator
- Tech-net manager
- Socio-net manager
- Executive champion
In a virtual team, each of these roles might be played by a
different person, or one person might play several of the
roles, depending on the size and complexity of the team.
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