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1. Affiliates are entrepreneurs like yourself who are willing to advertise
Learning about Affiliate Advertising Affiliate advertising (sometimes also referred to as affiliate marketing) is the term currently used to describe one type of program a web site typically sets up to allow other sites to advertise their products and/or services and to receive commissions in return. Such programs are often open to almost anyone with a web site, newsletter, or other electronic means of running the affiliate program’s ads. Typically, the web site either creates an affiliate program We...

2. An affiliate program is a vehicle for web sites
What Are Affiliate Programs? An affiliate program is a vehicle for web sites that allows them to offer commissions to affiliates for the clicks/leads/sales they generate on behalf of that company. The program may be geared toward selling products, registering new users, generating sales leads, or collecting consumer information. Whatever the goal, affiliates are encouraged to join these programs and drive relevant traffic to the affiliate program’s web site. What Are Affiliate Networks? An af...

3. Commission Structures in affiliate advertising
Commission Structures As a search marketer, your main goal is to get paid for placing ads. The advertisers who agree to let you place ads don’t have a problem with paying you. They do, however, have different payment systems. Pay Per Click. A pay-per-click commission structure pays you a fixed amount generally between 3 and 25 cents per click for each click (or visitor) you send to the client’s web site. Most payper- click commission programs specifically prohibit search marketing, howeve...

4. Search marketing and affiliate advertising
Learning about Search Marketing There are lots of ways to make money online with affiliate advertising, but one method requires less time, less money, and less computer know-how than all the others, and that method is search marketing. Search marketing with Google and other search and content networks is the model that’s been most successful for me. As you’ll see in later articles, it’s also an advertising medium over which I can exercise a great deal of fine-grained control. I turned to search ma...

5. Natural search results and sponsored search results
WHAT IS SEARCH MARKETING? Search marketing, also sometimes referred to as search engine marketing or paid search marketing, is a collection of marketing methods used to increase the visibility of a web site in the search engine results pages of one or more search and content networks. There are two basic types of search results: natural search results and sponsored search results. Sponsored search results are your primary concern here, but I will give a brief description of both. Natural Search...

6. Search and content networks are arguably the best advertising
WHAT ARE SEARCH AND CONTENT NETWORKS? Search and content networks are arguably the most flexible and relevant advertising vehicles in existence, and a modern-day gold rush has quietly been building up steam around them for a decade or more. By allowing you to pick keywords and phrases to trigger your ads, you control who sees these ads with a level of detail never before possible. Unlike in the old days, though, this modern-day gold rush doesn’t require that you pick up and leave everything else behi...

7. Most search engines offer more than one way to place paid search ads
WHAT ARE MY SEARCH MARKETING OPTIONS? Most search engines offer more than one way to place paid search ads on their networks. Text ads are the most common and the most effective, but some networks also allow you to place image ads, though I haven’t had any success at all with them myself. When it comes to search marketing, a picture is definitely not worth a thousand words. Whatever type of ads you do run, however, you need to be aware of the venues for running them. The most common choices are searc...

8. Signing up with Commission Junction is not a complicated process
Joining Commission Junction Signing up with Commission Junction is not a complicated process, but if you are new to the industry you might have a hard time determining exactly which program to join. The Commission Junction home page divides its clients into two categories: advertisers and publishers. You might think at first as I did that you should sign up as an advertiser. After all, you will be advertising these affiliate programs, won’t you? As far as Commission Junction is concerned, though, the term...

9. Affiliate Fuel is a premium affiliate network
Joining AffiliateFuel.com Affiliate Fuel is a premium affiliate network that accepts only high-quality web sites with established traffic, so if you are looking to submit a site of your own, it had better be top-notch or you are just wasting your time. If you are looking to join just as a search marketer, Affiliate Fuel is one of those networks that considered my application to promote its affiliate programs using only search marketing. It has very strict rules, however, about which programs can and c...

10. Advertising com is another one of my favorite affiliate networks
Joining Advertising.com Advertising.com is another one of my favorite affiliate networks. I recommend it because I personally have been very successful with this company, particularly early in my career, when some of my campaigns with Advertising.com affiliate programs provided me with my first big successes. The programs tend to pay well and have high conversion rates, so don’t miss out on the opportunities presented to you. To join Advertising.com’s affiliate network, you will need to visit its publishers ...