Amazon may be only one affiliate program

an article added by: Jayne Guidry at 10282008


In: Root » » Affiliate Advertising » Amazon may be only one affiliate program

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Amazon.com’s Associates Central

Amazon may be only one affiliate program, but the advertising opportunities are enormous. Along with one of the largest and most varied inventories on the Internet, Amazon is one of the most recognized and trusted brands on the Web. Its affiliate program is also one of the largest on the Web and, as you are about to find out, one of the friendliest and easiest to use.

After logging on to Associates Central (https://affiliate-program.amazon.com) with the e-mail address and password you provided during the registration process, you’ll be taken to the Associates Central home page.

From here, you’ll click on “Build Links” on the left side menu and then click on “Text Links” that appears beneath it. This will bring you to the Text Links page, where you will be able to build three different types of text links, all of which you will find quite useful as a search marketer.

The Text Links page offers three different types of links you can generate: Link to Favorite Destinations, Link to Search Results, and Link to Any Page at Amazon.

Link to Favorite Destinations. Link to Favorite Destinations allows you to choose a landing page at Amazon.com that displays certain product lines and subcategories. If you select Baby from the Select Product Line drop-down, for instance, and Strollers from the Select a Subcategory drop-down and click Get HTML, you’ll be taken to the screen. On this screen, you’ll find the tracking code for the text link you’ve created. This code is designed to be added to a Web page, however, so you will need to copy only the portion of the code I’ve highlighted, which consists of everything inside the quotation marks after the “href=” portion of the code.

Link to Search Results. Link to Search Results allows you to link to a search results page on Amazon.com by selecting a product line (or you can select to search All Products) and keywords for the search. If you select All Products from the product line drop-down, for instance, and enter Harry Potter in the Enter Keywords box and click Get HTML. Once again, you’ll find the tracking code for the text link you’ve created. This code is also designed to be added to a Web page, so you will need to copy the portion of the code. As before, this consists of everything inside the quotation marks after the “href=” portion of the code.

You might notice that because we selected All Products when building this search results link, we do not see only Harry Potter books or only Harry Potter movies. Instead we see a mixture of products lines relating to Harry Potter.

Link to Any Page at Amazon.com. Link to Any Page at Amazon. com allows you to link to any page on Amazon.com (except search results pages) by copying the URL for that page into the Enter the URL field. Then simply click on Get HTML. As in the last two examples, copy everything inside the quotation marks after the “href=” portion of the code. When you paste this portion of the code into the destination link of the ads you create, it will lead to the same Amazon URL you pasted into the Link to Any Page tool, only now it will be embedded with the tracking code necessary for you to earn commissions on purchases.

Now that you have joined some affiliate networks, selected some affiliate programs, and generated some HTML tracking code to embed in your ads, you are finally ready to bring it all together and start your first search marketing campaigns. In the next article, I’ll walk you through the process of signing up with Google, and creating your first campaigns.

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